BRAND ASSESSMENT
Let's dive in!
Answer a few quick questions to help us understand your brand's current identity, goals, and challenges. This is the first step toward crafting your personalized brand assessment and strategy report.
Name
Tagline
Website
CMS
What CMS do you currently use?
WordPress
Shopify
Wix
Squarespace
Webflow
Other
How long has your brand been in business?
Assessment Goal
What is your primary goal for this brand assessment?
To evaluate and improve our brand's identity
To revamp our brand's visual identity and strategy
To gain insights on our current marketing strategy
To develop a more effective customer engagement plan
To identify areas for growth and expansion
To better understand our target audience
Other
Provide a brief description of your brand's mission or purpose
What Product or service(s) do you provide?
Logo
Are you satisfied with your current logo?
Yes - no changes needed.
No - would like a new logo.
Open to suggestions.
Brand Guidelines
Are you satisfied with your current Brand Guidelines?
Yes - no changes needed.
No - would like an upgrade/revamp.
Don't have a Brand Guidelines
Typography
What typography style do you prefer?
Serif
Sans Serif
Modern/Minimalistic
Retro
Not sure. Open to suggestions.
Color
What type of color palette do you prefer?
Bold & Vibrant (bright, energetic colors)
Neutral (earth tones, grays, blacks, whites)
Minimalistic (black, white, grey, one accent color)
Pastels (soft, light colors)
Warm (reds, oranges, yellows)
Cool (blues, greens, purples)
Open to suggestions.
Example brands
Design styles
Industry Trends
Target Audience
Demographics
Geographics
Behaviours
Niches
Reach
Competitors
What sets you apart
Social Media
Advertising
Marketing Budget
What is your monthly marketing/advertising budget?
Less than $1000 (Limited campaigns, testing the waters)
$1000 - $3000 (Moderate investment for growing brands)
$3000 - $5000 (Focused campaigns with consistent spending)
$5000 - $10,000 Established brands with larger campaigns)
$10,000 + (Comprehensive multi-channel strategies)
Not sure right now.
What challenges do you face with your current marketing efforts?
What challenges do you face with your current marketing efforts?
Lack of resources (e.g., time, budget, tools)
Unsure where to start
Difficulty connecting with your target audience
Competition in your industry
Measuring and analyzing results
Other
Current Challenges
What would success look like?
Areas of Need
Which of the following Quill services do you feel would benefit your brand the most?
Brand Identity & Logo Design
Brand Guidelines
Website Design & Development
Social Media (post design, calendar creation, ad execution)
Print Design (Ex. billboards, brochures, business cards)
Email Marketing Campaigns
Packaging Design
Ad Design
Content Creation (Ex. blog posts, videos, graphics)
SEO & Digital Marketing
Marketing Strategy & Consultation
If applicable, please attach any important files that may help us understand your brand even better (Ex. brand guidelines, colour palettes, previous marketing strategy documents, etc.)
Drag and drop your files here, or click to select files
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